As a designer at Verbalisation, I was part of a team, which created a multi touch-point digital campaign and brand film to support the launch of Jersey Finance’s new tone of voice.
Concept creation & production JFL's brand film:
‘A Better Future For Everyone’
The campaign used both graphical and photographic visuals, (in the form of cinemagraphs) to appeal to both target audience’s of the financial industry and the population of Jersey.
The assets created were ‘digital’ first and rolled-out over all social touch-points.
